Presenting With Impact

Presenting With Impact Presenting is an art form that’s all about connecting with audiences. Time to pack away that tired 50-slide PowerPoint? In business, technical expertise is simply not enough to secure a successful career. The need to speak in a clear and compelling way remains at the heart of being truly influential and successful. Sadly, all too often corporate communications are focused on delivering slides and discussing technical performance rather than how effectively we connect with the people we are talking to. The result is that much of the effort we put into communication is wasted because the critical messages are lost, unclear or perhaps forgotten.There is a clear need in business to create a narrative in presentations that sells the commercial context to the audience without the ‘weight’ of typical management presentations. Unfortunately, ...


How Stories Affect The Brain

Why are stories so attractive to the human brain? Researcher Paul J. Zak, Ph.D may have at least part of the answer. Zak is the Director of the Center for Neuroeconomics Studies at Claremont Graduate University. He has been studying how our brains react to stories. In his study, Zak used functional magnetic resonance imaging (fMRI) and blood tests to see what was going on inside the brains of people who watched a simple short film. The film was about a father wondering how to deal with his son’s cancer diagnosis. A control group watched a different short film, one where a father and son take an uneventful walk through a zoo. The results showed that the power of a good story comes down to two neuro-chemicals: cortisol and oxytocin. Cortisol Cortisol is a ...