Assertiveness is a trait taught by many personal development experts and psychotherapists and is the subject of many popular self-help books. It is linked to self-esteem and considered an essential communication skill. Assertive behaviour does not guarantee that you will get what you want, but it does create more room for creating win/win scenarios and so will result in your being more effective in your job. Because assertiveness tends to breed assertiveness, people are more likely to keep working with you. In turn, this makes it easier to get satisfactory outcomes to many of the situations you have to handle.

A person communicates assertively by not being afraid to speak his or her mind or trying to influence others, but doing so in a way that respects the personal boundaries of others. They are also willing to defend themselves against aggressive incursions


– Gain a greater awareness of the effect of your behaviour on others
– Deliver your message with confidence
– Recognise the importance of non-verbal communication
– Ask effective questions to gain information
– Maximise your listening skills
– Give and receive constructive feedback


Increasing self-awareness and Self-Confidence
An examination of different behaviour types – self-analysis
The effect of your communication on others
Building personal self-confidence and reducing anxiety

Interpersonal Communication
The importance of effective interpersonal communication
Recognising and overcoming barriers to communication
Listening and questioning techniques
Communicating your message clearly
Non-verbal communication

Building High Impact Messages
Using positive language to achieve results
Communicating to be heard
Creating positive outcomes
Building positive relationships

The Psychology of Human Interaction
Introduction to Transactional Analysis
Understanding other people’s reaction to certain behaviours
Dealing with sensitive issues